Core Value

About Anuta

ANUTA is a company that opens new possibilities for the employment of people with disabilities through AI and creativity. We help people with disabilities build careers that draw on their creativity and expertise, such as creating digital content with AI tools. Having taken its first step with digital content, ANUTA is expanding the range of occupations it offers by building on the technical know-how of its parent company, PLANI, with the aim of making the world more inclusive through AI.

Our Philosophy

‘Aropa’ — the values of inclusion and cooperation, born on a small island

ANUTA takes its name from Anuta, a small volcanic island in the Solomon Islands in the South Pacific. Despite a harsh environment, the islanders have sustained their community through ‘Aropa’ — a spirit of cooperation, care, and sharing. ANUTA reinterprets this spirit as a modern corporate culture: growing together through cooperation and inclusion, combining AI technology with creativity to create sustainable jobs, and pursuing a better world. Through the Aropa spirit that began on a small island, we are opening an inclusive future in which no one is left behind.

Mission & Vision

Mission

We turn disability into ability through AI,
and create quality jobs and new opportunities in life.

Vision

Grow into a global company
that surpasses Patagonia

Our Core Values

We move customers
by delivering greater value.

We think together about what customers truly want.
We always ask whether what we make genuinely helps people.

When I grow,
ANUTA grows too.

Each of us discovers what we do well and keeps building on it.
We believe that my growth connects to ANUTA's growth and helps more people.

We embrace
new challenges with joy.

Rather than staying on the familiar path, we look for better ways and take on challenges.
We learn new technologies and create things that are more beautiful and more creative.
We are not afraid of change, and we persistently seek new opportunities.

We warmly respect
each other's differences.

We are all different, but when differences come together, better ideas and better results follow.
We talk with open minds and grow by learning together.